May 2013
2 posts
How to avoid nightmare clients (and keep the good...
by Peleg Top
Have you ever taken on a new client only to discover you’ve signed on with a nightmare? Not long after the engagement starts you come to realize that this client needs constant attention. They are unorganized and unprepared. They take forever to make a decision. They don’t listen to your advice. They try to tell you how to do your job. You’re miserable and you’re probably...
What Photoshop's Move to the Cloud Actually Means... →
An excellent explanation of the cost of Adobe’s Cloud solution.
April 2013
1 post
10 Quotes All Graphic Designers Should Know By... →
March 2013
9 posts
Check Out the New American Airlines Logo | Design... →
Great overview by this author and I like some of the comments below.
“Man often becomes what he believes himself to be. If I keep on saying to myself...”
–
― Mahatma Gandhi
6 things you should know about every prospect -... →
12 Most Powerful Ways Good Design Propels Business... →
Top 10 Inspirational Entrepreneurship Quotes |... →
Your Brand (a repost from 2010 'cause I like it so...
What does your brand say about You? Does it communicate to your audience “why you matter?” These are important questions to ask whether you’re a Fortune 500 Company, Mom & Pop shop, a startup with great upside potential, or part of a larger company. Your brand (whatever it is) is everything about You and what others think about You. All elements should speak one consistent message consistently...
“Success is not final, failure is not fatal, it’s the courage to continue...”
– Winston Churchill
How to Qualify Leads for Ad Agency New Business →
Ad Agencies: Three Things a New Business Director... →
February 2013
4 posts
“You don’t always get what you wish for; you get what you work for!”
– – Unknown
“Yesterday you said tomorrow.”
– – Nike
“You don’t have to be great to start, but you have to start to be great.”
– – Zig Ziglar
“If you really want to do something, you’ll find a way. If you don’t,...”
– – Jim Rohn
January 2013
1 post
Color Yourself Successful
How You Use Color Has Tremendous Impact on Your Business
Color communicates. It can provide direction and clarity. When language fails color can offer valuable associations with people, places and things. Shamrock green. Fire engine red. School bus yellow. Midnight black. Sky blue. The mere act of reading those words evokes distinct images and feelings. Color induces subtle emotions and elicits...
December 2012
6 posts
8 Beliefs That Make You More Resilient | Inc.com →
Modern Seinfeld (SeinfeldToday) on Twitter →
This is really funny…
Rory Sutherland: Life lessons from an ad man |... →
Good Stuff, enjoy!
Take Action – Google →
Marketing Trend 1: Direct Communication and...
Adapted from Seth Godin
Organizations hear more, and more often, directly from consumers. Organizations can also sell directly to customers, eliminating the middlemen. And they can build a permission asset,which allows them to market directly to prospects. Even better, organizations can create products for their customers instead of searching for customers for their
products. Your people...
November 2012
1 post
8 Habits of Remarkably Successful People | Inc.com →
October 2012
13 posts
8 Easy Tweaks to Win More Customers | Inc.com →
We believe great brands build equity only when they give their audiences the opportunity to engage with the brand in fresh, dynamic, and inherently relevant ways. As experience designers, it’s our job to create those engagements and bring the brand to life as vividly as possible - in any media, across platforms, at practically any scale.
50 Life Secrets and Tips - StumbleUpon →
We look for companies with the courage to challenge conventional thinking. Leaders who recognize a need to stand out in a crowd will find our creative talent and strategic platform of great value. If you have something unique to offer your markets, consider a firm with unique capabilities to help you convert them.
What do you do better than anyone else? Make that thing the cornerstone of your brand and content. Stick to the message of why you matter most and eventually, you’ll own that niche and become a quotable, trusted source.
Dismissing Design As Decoration
Design is an opportunity to continue telling the story. Every time you operate a device, walk into a store, log onto a web site, or purchase a product somebody has designed the brand experience you’re having. Design influences every aspect of your life from how you dress and what you eat to where you shop and why you buy to how you communicate and with whom.
Design is the animating principle of...
ARE YOU FIGHTING UNNECESSARY UPHILL BATTLES?
Whether you’re simply attempting to “get your message across” or struggling to persuade a prospect that your product or service is the best fit for his or her situation, it can sometimes (perhaps, too frequently) feel like you’re fighting an uphill battle.
You may be. And, to make matters worse, you may have created the “uphill” situation.
How does that happen?
Presenting your product or service...
Want Success? Love to Sell | Inc.com →
www.marcpassarelli.com →
Playing with WordPress is fun and fairly easy! I replaced my old Flash website with this.
Common Business Blunders to Avoid - Brand... →
Cold Calls: 16 Ways to Start a Sales Conversation... →
Cold-Calling Fail: 6 Cheesy Phrases to Avoid |... →
7 Ways to Make Customers Love You | Inc.com →
June 2012
3 posts
“Even if you are on the right track, you will get run over if you just sit...”
“The man who stops advertising to save money is like the man who stops the clock...”
“We are what we repeatedly do. Excellence, then, is not an act but a habit.” -...”
May 2012
1 post
Graphic Designers
I am steeped in the idea that designers have more value that they are often accorded and have more influence on commerce and culture than is often understood.
WebRep
currentVote
noRating
noWeight
April 2012
3 posts
Boring Company or Boring Branding?
Think your company’s product or services are boring? Think again. There are only boring advertising, branding and marketing people. All products and services are good for someone.
"The Real Leadership Lessons (14) of Steve Jobs" ...
1. Simplify - Jobs was a master at eliminating unnecessary components from his day-to-day life, the company focus, and from products they produced and sold. “Simplicity is the ultimate sophistication.”
2. Focus - When Jobs returned to Apple in 1997, it was close to going bankrupt. He found them making over 30 different computers. He immediately stopped all production and forced them...
WARNING: Avoid These Common Branding Blunders,...
Acknowledging Pitfalls Will Help You Avoid Them
Launching a new brand, revitalizing a heritage brand, or jump starting a brand that’s stalled are all exciting projects. Each offers unique challenges requiring important choices. Despite best intentions, bad decisions sometimes happen to good branding. Avoiding those is what this post is all about.
I’ll shine a light on some of the most...
March 2012
2 posts
What Designers Do
And How It Will Help You Succeed
“What do designers do?” It’s a great question – with an answer that’s surprisingly difficult to put into perspective. Even Einstein’s General Relativity can be parsed down to 10 words… the geometry of spacetime is influenced by the matter present. But design and branding, that’s complicated.
Design touches every aspect of our lives, from the products we use to...
February 2012
7 posts
(WHY?) Simon Sinek: How great leaders inspire... →
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”
Weddings of Distinction | Destination Luxury... →
We had tons of fun working on this unique custom website in partnership with Creative Counsel. Thanks Chris! For all you NJ shore lovers…
Choosing Your Marketing Partner
The right fit and the right process creates results. We want you to find the right branding and marketing firm that can best support your business initiatives. Y CREATIVE GROUP is the right branding and marketing agency for:
1) Businesses whose Founder, CEO, President, or top management want to be involved in the marketing process.
2) Good businesses that can deliver, but need help getting their...
Why Design & Content Matter
In today’s world, your potential customers make extremely fast decisions about your company. They form perceptions based on how your company’s design and content appear to them. If you don’t care the way your company looks or how it sounds, it shows.
Your potential customers may give you 1-3 seconds to judge your company’s design and how well it’s visually branded.
Your...
