What does your brand say about You? Does it communicate to your audience “why you matter?” These are important questions to ask whether you’re a Fortune 500 Company, Mom & Pop shop, a startup with great upside potential, or part of a larger company. Your brand (whatever it is) is everything about You and what others think about You. All elements should speak one consistent message consistently and repeatedly (i.e. business name, logo, descriptor, tag line, copy, colors, tone, product or service, campaigns, on and on…). Most importantly it should communicate to your audience “why they should care about you.” No matter what size your business is, the sooner you get your brand cleaned up the better positioned you are to grow your operation.